Test Meter are leading suppliers of Electrical Test Equipment. They stock a full range of electrical testers and their services cover sales, hire, calibration/repair and training on test and measurement equipment as well as exports on instruments and products suitable for foreign markets.

We were asked to review their online business, and make commercial recommendations to build on the success the site had achieved to date. Our focus was on leveraging the power of Adobe Commerce features to build on growth, whilst simultaneously streamlining operational processes.

A replatforming project from Magento 1 open source to Adobe Commerce allowed a full redesign of the customer experience, which has resulted in a significant increase to overall revenue, though an increase in organic reach, reduction of bounce rate, increase in conversion, average order value and customer lifetime value. Utilisation of Adobe Commerce features such as pagebuilder and preview/staging has reduced administrative overheads and maximised promotion and merchandising capabilities.